One of the most important yet troubling things for anyone who makes and sells products is the packaging of said product. The packaging can make or break it when someone is looking at the product and considering purchasing. If the package is too bland or too obnoxious in its appearance, people will walk away or not buy the product again. Meanwhile, an eye-catching and unique package will draw people to the product and help with their buying decision. Also, if the package is bland, people may not even notice the product and buy something else that is basically the same but by a different seller. Some of the most important things that people have to take into consideration when designing their product packaging are what the product is, who is buying the product, and how are the people buying the product. The packaging needs to put the focus on what the product is while also getting the attention of the person who is viewing the packaging. Different target audiences would be into different things, so one style of the package may not appeal to one audience while it would draw another. If the product is being sold only online, the packaging is not nearly as important because people are picking the products off what they are and look like, but if the product is in stores, a bold and powerful package will draw people to look at what the product might be and convince them to buy the product. That does not mean that the packaging for an online object will not affect the outcome of the customer being a repeated buyer, though most people who order items online are not very concerned with the packaging that the product comes in. If a box is very repulsive or bland, a customer may decide to buy that product or something similar from a different seller.
The type of product will play a huge role in what type of packaging will be used, such as bags or boxes. Bags can be easy for someone to carry if the product is being sold in a store or somewhere like a festival or fair. Boxes are the most commonly used packaging though because they can protect the product better and are more durable for shipping. While there are many different types of boxes, the one that is most often chosen due to the durability of the boxes are corrugated manufactured boxes. Corrugated manufactured boxes are easy to put labels on and can be made with a design on them by certain companies, such as the General Packaging Corporation. This company can make the boxes in six different styles, which allows people more freedom when designing the packaging for their product. These styles are a regular slotted container, half slotted container, die-cut box, full overlap container, full or partial telescopic boxes, and five-panel folders. While each of these styles are useful and durable, the type of product will play a role in which one is chosen. Clothing is often put into a full or partial telescopic box to make the reveal of the item more dramatic. Food, on the other hand, is usually put into a five-panel folder in order for the customer to be able to unfold the box and get to the item easily. Another great thing about using boxes for holding products is that there are inserts that can be bought and placed into the box in order to organize and keep safe multiple products in one box. Inserts help stabilize the product in order to make the shopping easier.